Maintenance hair styling product, with natural sheen and hold for short and brushable hairstyles. Promotes waves and restores moisture. Goes on easy and rinses out clean. Maximum hold strength. • Maximum wavemaking formula • Rinses out clean • Maximum hold • We believe in beauty without compromise Dampen clean hair with hot towel to soften. Rub silver dollar sized amount of pomade in hands until even layer forms. Work into hair in direction of desired wave pattern. Brush into desired style. HAIR IS FLAMMABLE. FLAMMABILITY IS INCREASED WHEN TREATED WITH PRODUCTS OF THIS TYPE. KEEP HAIR AWAY FROM OPEN FLAME, LIT TOBACCO PRODUCTS, FIRE OR SPARKS. KEEP OUT OF REACH OF CHILDREN.
- MAXIMUM HOLD POMADE: This pomade with natural sheen and hold promotes waves and restores moisture, going on light and easy and rinsing out clean; It's formulated for short and brushable hairstyles
- MAXIMUM WAVEMAKING: With its maximum hold strength, this pomade delivers maximum wavemaking, the perfect styling product for short and brushable hair; It goes on light and rinses out clean
- FOR MENS' GROOMING NEEDS: From shaving to hair color, pomade and hair moisturizer, find the products specifically formulated for black men that suit your grooming routine
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs
- MAXIMUM HOLD POMADE: This pomade with natural sheen and hold promotes waves and restores moisture, going on light and easy and rinsing out clean; It's formulated for short and brushable hairstyles
- MAXIMUM WAVEMAKING: With its maximum hold strength, this pomade delivers maximum wavemaking, the perfect styling product for short and brushable hair; It goes on light and rinses out clean
- FOR MENS' GROOMING NEEDS: From shaving to hair color, pomade and hair moisturizer, find the products specifically formulated for black men that suit your grooming routine
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs
