L'OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H1 Coolest Brown;

Hicolor red hilights by L\'Oreal excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques. True-to-shade color that resists fading. Breakthrough technology lifts hair 3-4 levels, no pre-lightening required, for highly-visible, intense red highlights even on dark hair, without brassines.