When someone goes vegan on Park Avenue or Beverly Drive, they have a private chef and a personal assistant to do the troubleshooting.

When we make the shift on Main Street, we could use some help, too. ...

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When someone goes vegan on Park Avenue or Beverly Drive, they have a private chef and a personal assistant to do the troubleshooting.

When we make the shift on Main Street, we could use some help, too.


For nearly six years, acclaimed author, speaker, podcaster, and Main Street Vegan Academy director, Victoria Moran, has trained individuals to become vegan lifestyle coaches and educators. Now, Victoria has teamed up with one her Academy alums turned faculty member, cookbook author, culinary instructor, and radio host, JL Fields, to bring that very same coaching to you.

In The Main Street Vegan Academy Cookbook, Victoria and JL, along with over a hundred certified vegan lifestyle coaches, join you in the kitchen as you discover more than 100 of their favorite plant-sourced recipes. Whether you're new to the diet or a seasoned plant-based eater, vegan or just veg-curious, their tips, tricks, shortcuts, and strategies will transform your cooking, your eating, and your life.

Inside, you'll find wholesome, delectable, and accessible recipes like:

  • PB&J Sammie Smoothie
  • Sweet Red Chili Potato Skins
  • Pepperoni Pizza Puffs
  • Avocado-Cucumber Soup
  • Cranberry-Kale Pilaf
  • Crisp Mocha Peanut Butter Bars

Anchored in compassion, The Main Street Vegan Academy Cookbook is more than a cookbook; it's a complete guide to going vegan, from FAQs, troubleshooting, and menu plans to inspiration and innovations for navigating the culinary, nutritional, and social landscape of plant-based eating.

Embrace a healthier, more compassionate you, with Victoria, JL, and the rest of the Main Street Vegan Academy coaches by your side.



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