No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business€"from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business€"from marketing and PR to manufacturing your collection, and where to find the money...
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