This could very well become one of the most important books in our field. It is a breakthrough of a methodology that really works. It’s the best antidote I’ve read on taking the fear out of asking. It will make...

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This could very well become one of the most important books in our field. It is a breakthrough of a methodology that really works. It’s the best antidote I’ve read on taking the fear out of asking. It will make you successful. If you already are, it will make you more so. (From the foreword by Jerold Panas.)

The breakthrough concept of the Asking Styles makes it possible for anyone to become a more effective fundraiser. Your Asking Style is based on your personality and unique set of strengths when asking for gifts.

If you’ve ever said to yourself “I’m not a fundraiser” or “I don’t fit the stereotype,” embracing your Asking Style will change your entire mindset. Once you understand your strengths—and challenges—you’ll be comfortable, confident and effective. You’ll have a roadmap for dealing with donors. You’ll know what to say, how to conduct meetings, and how to close gifts.

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