Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone€"even noncreative types€"can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins€s proven SMILE and SCRATCH Test€"two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you€ll see dozens of examples€"the good, the bad, and the €œso bad she gave them an award.€ Alexandra Watkins is not afraid to name names.
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertainin...
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