In JUST LISTEN, veteran psychiatrist and business coach Mark Goulston reveals the secret to how to get through to anyone, even when productive communication seems impossible, and presents remarkably effective tools and techniques you can use whenever a job, a sale, or a relationship hangs in the balance. Goulston has proven these strategies during his own 30-year career as a business coach at companies such as GE, IBM, Goldman Sachs, Kodak, Federal Express, Hyatt, and Disney. He has also trained FBI and police hostage negotiators to handle life-or-death situations.
With this powerful yet engaging audio book, you'll learn how to:
- Get the attention of a total stranger who you need to know-like that potential client you absolutely must land.
- Talk an angry person up from an instinctual (irrational) state to receptivity, and finally to rationality-a skill that can save a job, a marriage, or even a life.
- Use the "Magic Paradox"-a technique the author developed for hostage negotiators- to turn a negative person into an asset.
- Master the critical art of buy-in (the foreplay of negotiation, persuasion, and selling) by moving anyone through the "Persuasion Cycle.
Barricades between people become barriers to success, progress, and happiness; so getting through is not just a fine art, but a crucial skill. JUST LISTEN gives you the techniques and confidence to approach the unreachable people in your life, and turn frustrating situations into productive outcomes and rewarding relationships.
