Whatever You Think, Think the Opposite;

The inspired follow-up to the international bestseller It€s Not How Good You Are, It€s How Good You Want to Be. 
 
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.