Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.
- Gain a keener understanding of what constitutes good customer experience
- Learn how CEA is enabling organizations to build significant competitiveness and bring disruptive change to the marketplace
- Understand CEA enablers and the technologies for implementing CEA
- Read case studies and best practices that take advantage of the business capabilities enabled by CEA
- Gain a keener understanding of what constitutes good customer experience
- Learn how CEA is enabling organizations to build significant competitiveness and bring disruptive change to the marketplace
- Understand CEA enablers and the technologies for implementing CEA
- Read case studies and best practices that take advantage of the business capabilities enabled by CEA
