Lingua Fracta begins from the assumption that there is an intrinsically technological dimension to rhetoric, arguing that we have become so accustomed to practicing rhetoric in the context of print technologies that we have ...

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Lingua Fracta begins from the assumption that there is an intrinsically technological dimension to rhetoric, arguing that we have become so accustomed to practicing rhetoric in the context of print technologies that we have often naturalized or ignored that dimension. New communication and information technologies do not simply provide us with new sites of thetorical practice; instead, they challange us to reconceive rhetoric altogether. This goundbreaking volume argues that a rhetoric of new media should attend to ecologies of practice treating interfaces rather than texts as our sites and units of analysis In order to devise such a rhetoric Lingua Fracta offers a systemic reconsideration of the canons of classical rhetoric. Rather than understanding the canons as stages in a linear composing process, this book describes the canons as repertoires of multiple pracices that shift as we move among media.

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  • Used Book in Good Condition

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