How March Became Madness: How the NCAA Tournament Became the Greatest Sporting Event in America;

Told through the voices of players, coaches, and announcers, the fascinating account of how the first prime-time telecast of a college basketball game, the historic contest between Houston and UCLA in the Astrodome in 1968, reveals how it laid the foundation for what became one of the greatest sporting events in America and includes a DVD of the historic game.