One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there€s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you€ll learn a common language and set of tools to help you carry out research in an informed and productive manner.
This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you€ve learned.
- Learn what it takes to ask good research questions
- Know when to use quantitative and qualitative research methods
- Explore the logistics and details of coordinating a research session
- Use softer skills to make research seem natural to participants
- Learn tools and approaches to uncover meaning in your raw data
- Communicate your findings with a framework and structure
