This primer focuses on broadcasting basketball, providing technique on style, substance and operation of a winning sportscast. Also covered is setting up equipment for independent operation as well as the techniques for sell...

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This primer focuses on broadcasting basketball, providing technique on style, substance and operation of a winning sportscast. Also covered is setting up equipment for independent operation as well as the techniques for selling sponsorship. This guide eliminates the BS found in other books about sportscasting and focuses on how, why and advanced sportscasting theory.

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