Protect your business name and logo!
Your business name, the names of your key products, and your logos, packaging, and slogans€•all of these can function as trademarks that distinguish your business and its services and products. So it€s important to choose your marks carefully and protect them vigilantly.
Here, you€ll find the most up-to-date information on how to select and protect a great trademark. Learn how to:
- choose trademarks that distinguish you from competitors
- search for marks that might conflict with your own
- register your mark with the U.S. Patent and Trademark Office
- protect your marks from unauthorized use by others
- resolve trademark disputes outside the courtroom, and
- create an Internet presence and secure a domain name.
Thoroughly updated, the 11th edition includes the latest laws, court cases, and federal online registration process.
