If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate int...

Buy Now From Amazon

If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.

Similar Products

Medical Device Marketing: Strategies, Gameplans & Resources for Successful Product ManagementStrategic Pricing for Medical Technologies: A Practical Guide to Pricing Medical Devices & DiagnosticsHealthcare Value Selling: Winning Strategies to Sell and Defend Value in the New MarketDevelopment of FDA-Regulated Medical Products: A Translational Approach, Second EditionBiodesign: The Process of Innovating Medical TechnologiesHealthcare Disrupted: Next Generation Business Models and StrategiesCommercializing Successful Biomedical Technologies: Basic Principles for the Development of Drugs, Diagnostics and DevicesThe Medical Device R&D Handbook, Second Edition