Something in your clients' lives isn't working for them right now and they need a fix. They're on a mission...a mission to improve their lives. Your job is to connect to that mission so deeply that the path to the sale liter...

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Something in your clients' lives isn't working for them right now and they need a fix. They're on a mission...a mission to improve their lives. Your job is to connect to that mission so deeply that the path to the sale literally roles out right in front of you. The 4:2 Formula gives you proven strategies for discovering your clients' needs and providing solutions that will change their world.

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