The Voice of the Customer for Product Development, 4th Edition: Your illustrated guide to obtaining, prioritizing and using customer requirements and creating winning;
The Voice of the Customer for Product Development, 4th Edition: Your illustrated guide to obtaining, prioritizing and using customer requirements and creating winning

A step-by-step guide for technology professionals who wish to create differentiated value and achieve gross margins. Written and enhanced over the last 30 years by working with development teams around the world.

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A step-by-step guide for technology professionals who wish to create differentiated value and achieve gross margins. Written and enhanced over the last 30 years by working with development teams around the world.

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