"Apple began as a true collaboration to reject old ways and embrace new approaches to engineering and design. In The Bounty Effect, Evan Rosen shows how to replace your organization's obsolete, command-and-control str...

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"Apple began as a true collaboration to reject old ways and embrace new approaches to engineering and design. In The Bounty Effect, Evan Rosen shows how to replace your organization's obsolete, command-and-control structure with an infinitely more valuable collaborative structure so that everybody can innovate."
—Steve Wozniak
Co-Founder, Apple
Author, iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It


The Bounty Effect: 7 Steps to The Culture of Collaboration® is a much-anticipated sequel to Evan Rosen's The Culture of Collaboration®, Gold Medal Winner in the Axiom Business Book Awards. The Bounty Effect happens when exigent circumstances compel businesses, governments and organizations to change from command-and-control to collaborative. Triggers include disruptive market forces, new competitors, regional slowdowns, natural disasters, terrorist attacks and global downturns. Seize the opportunity The Bounty Effect provides. Learn how to change any organization so that every worker is a knowledge worker and each team member produces results collaboratively. See why organizations have been traveling down a well-worn road, because the new highway has yet to be built until now.

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