Creating Powerful Radio : A Communicator's Handbook;

"Creating Powerful Radio, A Communicator's Handbook for News, Talk, Information & Personality has been called a "bible in the industry." For anyone interested in breaking into the business or talent and programmers interested in moving up to the next level of performance. This book shows step-by-step methods to create compelling radio, with chapters on Management, talent development, breaking into the business, facing the blank page, working with high ego difficult people and methods to get and increase the audience