The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution...

Buy Now From Amazon

The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba’s identity as a modern nation. In Broadcasting Modernity, television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.


Similar Products

Watching Jim Crow: The Struggles over Mississippi TV, 1955–1969 (Console-ing Passions)Desperately Seeking the AudienceInside Prime TimeLegitimating Television: Media Convergence and Cultural StatusTV by Design: Modern Art and the Rise of Network TelevisionSounds of Belonging: U.S. Spanish-language Radio and Public Advocacy (Critical Cultural Communication)Always Already New: Media, History, and the Data of Culture (MIT Press)