McDonald's: Behind The Arches;

Perfect for fans of The Founder, this is the real-life story of the world€s premier entrepreneurial success.

The growth of McDonald€s worldwide continues to astonish. In tough financial times, McDonald€s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.

McDonald€s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald€s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald€s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.

Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.