This volume brings together the most innovative historical work on the conjoined themes of gender and consumption. In thirteen pioneering essays, some of the most important voices in the field consider how Western socie...

Buy Now From Amazon

This volume brings together the most innovative historical work on the conjoined themes of gender and consumption. In thirteen pioneering essays, some of the most important voices in the field consider how Western societies think about and use goods, how goods shape female, as well as male, identities, how labor in the family came to be divided between a male breadwinner and a female consumer, and how fashion and cosmetics shape women's notions of themselves and the society in which they live. Together these essays represent the state of the art in research and writing about the development of modern consumption practices, gender roles, and the sexual division of labor in both the United States and Europe.

Covering a period of two centuries, the essays range from Marie Antoinette's Paris to the burgeoning cosmetics culture of mid-century America. They deal with topics such as blue-collar workers' survival strategies in the interwar years, the anxieties of working-class consumers, and the efforts of the state to define women's―especially wives' and mothers'―consumer identity. Generously illustrated, this volume also includes extensive introductions and a comprehensive annotated bibliography. Drawing on social, economic, and art history as well as cultural studies, it provides a rich context for the current discourse around consumption, particularly in relation to feminist discussions of gender.


  • Used Book in Good Condition
  • Used Book in Good Condition

Similar Products

The First Industrial WomanTestament of Youth (Penguin Classics)The Social Life of Things: Commodities in Cultural Perspective (Cambridge Studies in Social and Cultural Anthropology)With Respect to Sex: Negotiating Hijra Identity in South India (Worlds of Desire: The Chicago Series on Sexuality, Gender, and Culture)The Straight State: Sexuality and Citizenship in Twentieth-Century America (Politics and Society in Modern America)Gender and the Politics of HistoryCarnal Knowledge and Imperial Power: Race and the Intimate in Colonial Rule, With a New Preface