Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among themost distinguished experts in the field of globalization. In TheQuest for Global Dominance they present the lessons from theirtwenty-year study of over two hundred corporations. They arguethat, in order for a company to create and maintain its position asa globally dominant player, executives must ensure that theircompany leads its industry in the following four essential tasks:
- Identifying market opportunities worldwide and pursuing them byestablishing the necessary presence in all key markets
- Converting global presence into global competitive advantage byidentifying and developing the opportunities for value creationthat global presence offers
- Cultivating a global mindset by viewing cultural and geographicdiversity as an opportunity, not just a challenge
- Leveraging the rise of emerging markets especially China andIndia to transform the company's growth prospects, global coststructure, and pace of innovation
