Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messa...

Buy Now From Amazon

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.



Similar Products

Multimodality: A Social Semiotic Approach to Contemporary CommunicationReading Images: The Grammar of Visual DesignLiteracy in the New Media Age (Literacies)The Handbook of Visual AnalysisThe Routledge Handbook of Multimodal AnalysisReading Visual Narratives: Image Analysis of Children's Picture Books (Functional Linguistics)Visual Methodologies: An Introduction to Researching with Visual MaterialsReading the Visual: An Introduction to Teaching Multimodal Literacy (Language & Literacy Series) (Language and Literacy Series)