Traces the evolution of MAD from its position as an obscure ten-cent comic book to its near cult status, discussing its reflection of post-World War II popular culture--including movies, politicians, and ad campaigns...

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Traces the evolution of MAD from its position as an obscure ten-cent comic book to its near cult status, discussing its reflection of post-World War II popular culture--including movies, politicians, and ad campaigns. Reprint. 75,000 first printing. $75,000 ad/promo.

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