• Motivate your listeners by demonstrating authenticity
  • Build your tell around “what’s in it for them”
  • Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong
  • Motivate your listeners by demonstrating authenticity
  • Build your tell around “what’s in it for them”
  • Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong

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