Partisan Hearts and Minds;

In this authoritative study, three political scientists demonstrate that identification with political parties powerfully determines how citizens look at politics and cast their ballots.
"Partisan Hearts and Minds is a profound breakthrough in our understanding of partisan loyalties and makes a major contribution to the study of political attitudes and voting behavior."—Paul Abramson, Michigan State University
"This book will be influential the moment it appears. It will be the starting point for all further treatments of the topic."—Richard Johnston, University of British Columbia
"The grounding of partisanship in social identities is the most important theoretical contribution to the study of partisanship in the last two decades."—Morris P. Fiorina, Stanford University