The first in-depth analysis of the link between politicians' behavior and opinion polls. Exploring political action within a broad historical context, the book develops a theory to show how the behavior of politicians, and t...

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The first in-depth analysis of the link between politicians' behavior and opinion polls. Exploring political action within a broad historical context, the book develops a theory to show how the behavior of politicians, and the unfolding of political change, have been irrevocably altered since the advent of opinion polling in the 1930s.

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