Meta-Luxury: Brands and the Culture of Excellence;
Meta-Luxury: Brands and the Culture of Excellence

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, th...

Buy Now From Amazon

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

  • Used Book in Good Condition
  • Used Book in Good Condition

Similar Products

The Luxury Strategy: Break the Rules of Marketing to Build Luxury BrandsKapferer on Luxury: How Luxury Brands can Grow Yet Remain RareRethinking Prestige Branding: Secrets of the Ueber-BrandsThe Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for LifeLuxury Retail Management: How the World's Top Brands Provide Quality Product and Service SupportApparel Production Management and the Technical PackageEssentials of Exporting and Importing: U.S. Trade Policies, Procedures, and PracticesLuxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients