Show how the ever-changing field of Social Psychology is useful in students€ everyday lives.
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The integration of application into the main body chapters helps students see the connection between theory and real world experiences.
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This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by hundreds of thousands of students around the world. This book continues to balance its coverage of fundamentals with current research.
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Teaching & Learning Experience
- Personalize Learning €“ The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
- Improve Critical Thinking €“ APS Reader, Current Directions in Social Psychology and a new personalized study plan in MyPsychLab help students develop critical thinking skills.
- Engage Students €“ New in-text essays reflect current research trends and show how the field relates to today€s social world, helping to engage students in the material.
- Explore Research €“ Balanced coverage of fundamentals with current research. New content on emotion and attitude formation is included.
- Support Instructors €“ ClassPrep plus videos on DVD including new ABC €œWhat Would You Do?€ help instructors keep students engaged throughout every class.
Sample chapter and more available on our preview site! www.pearsonhighered.com/fall2011preview/#Psych
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Note: MyPsychLab does not come automatically packaged with this text. To purchase MyPsychLab, please visit: www.mypsychlab.com or you can purchase a valuepack of the text + MyPsychLab (at no additional cost). VP: 9780205246670
