Explore the essential concepts of electronic commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a b...

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Explore the essential concepts of electronic commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.

The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.



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