Social Media and Public Relations: Eight New Practices for the PR Professional;

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today€s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships€¦ marry communications with technology more effectively, and become your organization€s go-to resource on social technology decisions€¦ reflect social media realities throughout your policies and governance€¦ generate greater internal collaboration, eliminating silos once and for all€¦ listen to consumers€ conversations, and apply what you€re learning€¦ build communications crisis plans you can implement at a moment€s notice€¦ develop profound new insights into how consumers construct and perceive their brand relationships.,. practice €œreputation management on steroids€€¦ take the lead on identifying and applying metrics€¦ and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.