This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance.
This book covers the evolution of technology, meeting consumer needs, capturing values generated from investments, development of technology strategy, and implementation of the strategy.
This book is designed to teach professionals in business, engineering, and science how to use the strategic management of innovation to enhance firm performance.
- Table of Contents - This was designed from surveys of instructors and a web search of their syllabi to ensure that the book includes topics most often covered in technology strategy, management of innovation, and technology entrepreneurship classes.
- Supplemental Materials — Designed to enhance the instructor’s ability to add value in the class and includes activities meant to stimulate classroom discussion and lesson plans.
- Clear and Direct Style — A style that will communicate with readers.
- Key Features — A chapter outline, key points, discussion questions, and important terms are highlighted throughout each chapter.
- Excel — All of the exercises, examples, and charts that are based on data shown in the book also come in the form of downloadable Excel spreadsheets to minimize the time that students need to spend reproducing information.
- Getting Down To Business! — Sections have been provided, offering detailed examples of the practical implications of key theoretical issues.
- Putting Ideas Into Practice — Exercises that help students translate the concepts learned in the chapter into real-world activities have been included.
- Table of Contents - This was designed from surveys of instructors and a web search of their syllabi to ensure that the book includes topics most often covered in technology strategy, management of innovation, and technology entrepreneurship classes.
- Supplemental Materials — Designed to enhance the instructor’s ability to add value in the class and includes activities meant to stimulate classroom discussion and lesson plans.
- Clear and Direct Style — A style that will communicate with readers.
- Key Features — A chapter outline, key points, discussion questions, and important terms are highlighted throughout each chapter.
- Excel — All of the exercises, examples, and charts that are based on data shown in the book also come in the form of downloadable Excel spreadsheets to minimize the time that students need to spend reproducing information.
- Getting Down To Business! — Sections have been provided, offering detailed examples of the practical implications of key theoretical issues.
- Putting Ideas Into Practice — Exercises that help students translate the concepts learned in the chapter into real-world activities have been included.
