ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pr...

Buy Now From Amazon

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making.

This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.



Similar Products

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowWeb Analytics 2.0: The Art of Online Accountability and Science of Customer CentricityValue-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer ValueMarketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)