Now available in trade paperback, this mega-seller brings the timeless message of "the leading evangelist of quality" (as Time called Philip Crosby) to an ever-widening audience. Drawing on quality lessons learned from hundr...

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Now available in trade paperback, this mega-seller brings the timeless message of "the leading evangelist of quality" (as Time called Philip Crosby) to an ever-widening audience. Drawing on quality lessons learned from hundreds of corporate and government clients and presenting them through practical step-by-step guidance, Crosby shows managers at all levels how to build quality into all aspects of their operations.

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