THE ART OF PLAIN TALK by Rudolf Flesch takes its place beside the dictionary as a tool for the writer who wants his work read. His readability formula and the ideas and techniques of simple communication which are related to its use are major contributions to good English, to writing craftsmanship, and to objective standards of measuring how understandable writing is.
THE ART OF PLAIN TALK by Rudolf Flesch takes its place beside the dictionary as a tool for the writer who wants his work read. His readability formula and the ideas and techniques of simple communication which are related to...
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